According to the company, the idea behind the stall design can be divided into three facets. Firstly, to highlight the three Rs: reduce, reuse and recycle, that the company strives to achieve.
Secondly, the idea of a featured wall that highlights the fifty premium uncoated coloured papers manufactured by James Cropper and sold exclusively by London-based paper merchant G F Smith UK.
And, finally, the stall depicted a synchronisation between wood and the paper with an intention to highlight the fact that papers originate from wood.
The execution of the design of the pallets was facilitated by Transasia’s paper imports as it's basically, the paper that comes on to the pallets.
The featured colour wall was inspired by the game ‘Tetris’, which is quite visible when the stall is viewed from a side-angle, due to its protruding shape and 3D effect.
Transasia’s stall has always been at the limelight since PrintPack India 2013, due to its premium quality papers and its intricate stall design, parting away from the regular stall designs of nuts and bolts.
At the trade show, Transasia highlighted its range of premium quality papers and launched its k3 digital papers - premium coated and uncoated textured boards, with its partnering companies such as Konica Minolta, Canon and HP.