Kansai Nerolac Paints (KNPL) has set up a crowdfunded endowment fund for its community of painters in association with Indian donation platform ‘Give India’. The amount collected will be used to aid of upto Rs 7,000 each to painters suffering from coronavirus. Nerolac will also make a contribution of INR 500,000 to set up the fund. Contributions can be made on the Give India website. Last month, Kansai Nerolac disbursed funds to 30,000 of its painter community falling under the Nerolac Premium Painter Pragati (NPP Pragati) Programme.

Motivating everyone to stay put, Indian watch and fashion accessory brand Fastrack announced a social message with a series of three videos featuring Bollywood actor Ananya Panday. With this video series, the brand aims to engage with their TG, the Gen-Z’s, who are stuck at home with nothing but their own company to enjoy. These 12-second films capture Ananya’s spirit of making the best of every situation and shows that this is the best time to experiment and be as outrageous as they like, as long as they #StayTheFIn.

Nivea India deployed its production centre in Sanand, Ahmedabad that manufactured skincare products to manufacture hand sanitisers for frontline healthcare providers and the police department free of cost.

Google and UOB announced the new curriculum for the SME Leadership Academy training programme has been customised to help business leaders of small- and medium-sized enterprises (SMEs) in the retail, tourism and F&B sectors respond to the challenges from the COVID-19 pandemic. Given the pressing need for SMEs to be able to transform their businesses digitally, the SME Leadership Academy will also expand its capacity by ten-fold to help 4,000 SMEs by end 2021. To aid the digital transformation of these businesses, this program's content will also be tweaked on three fronts:  Topics covered: Tailored curriculum teaches SMEs how to use digital solutions, including online collaboration tools, to be more effective when managing their businesses from home.  Industry focus: Led by trainers from Google and UOB, the programme will focus on providing immediate support to the industries most affected such as retail and tourism. Format: Moved the programme from in-person seminars to one-hour-long webinars over several weeks.

In India, homegrown sanitary napkin brand, Paree, supported by of a variety of forums including CII-IWN, Rasoi on Wheels and Punjab Police are ensuring that the sanitary napkins reach as many women and girls as possible. Backed by sports and business personalities such as Saina Nehwal, Garima Avatar, Rinki Dhingra (chairwoman of CII-IWN) and Manika Badhwar, co-founder of Rasoi On Wheels, this campaign is active in regions such as like Punjab and India's National Capital Region that encompasses locations such as Delhi and Gurgaon.

Bisleri offered free packaged mineral water to recognise the efforts of doctors, nurses, policemen, paramedical staff, sanitation workers, government officials and other essential services. Free packs of bottles have already been distributed across hospitals, police stations and traffic signals in West Bengal, Maharashtra, Delhi, UP, Karnataka, Telangana, Gujarat, Andhra Pradesh, Chhattisgarh and Jharkhand. The company aims to cover more areas and distribute free water to people and other essential services as well.

Bisleri offered free packaged mineral water to recognise the efforts of the essential services

Parle Biscuits announced that the company will donate 10 million Parle-G biscuit packs every week during the current lockdown. The company is ready to join hands with the government of India to ease the difficulty of those who have lost their daily income. The Parle-G biscuits will be released through state depots for free over a period of three weeks and company officials are working closely with the government on the most effective distribution channels.

Bengaluru-based iD Fresh Food launched a unique ‘Store Finder’ feature on its website to provide its customers with updated information on iD Fresh products available at the stores near them and the exact quantity available. The Store Finder also has a ‘Notify Me’ feature that provides daily SMS alerts when fresh stocks arrive at the stores.

Hindustan Unilever (HUL)announced a collaboration with the United Nations Children’s Fund (UNICEF) to undertake a mass communication campaign and to inform and empower the general public against Covid-19. The campaign brought together the marketing expertise and scale of HUL and the technical knowledge of UNICEF to create engaging communication tools that can help people change behaviours and stay safe during the time of the pandemic. HUL had also committed Rs 100 crore towards helping India fight the Covid-19 pandemic.

ITC's perfume manufacturing facility in Himachal Pradesh has started production of Savlon sanitisers. ITC has repurposed this perfume facility to help produce an additional 125 thousand litres of Savlon hand sanitisers. ITC has also reduced prices of Savlon sanitisers and is working on getting the new stocks with the revised prices to the market.

Nestle India gave a of Rs 15 crores towards feeding programmes for less privileged sections of society through participation with leading and credible NGOs engaged in this along with distribution of essential groceries to the needy. It also supported out of the fund, purchase of medical equipment, PPEs as needed, started with a contribution of Rs 1 crore to Narayana Hrudayalaya Foundation for purchase of much needed ventilators for Delhi/NCR. In addition, it donated its brands to local governments to support the needy.

Liquor manufacturer Radico Khaitan has extended its services and produced its first batch of hand sanitiser. Radico Khaitan expanded the use of Extra Neutral Alcohol (ENA) at the company’s mother distillery in Rampur, Uttar Pradesh and at other bottling plants in different parts of the country to produce Radico 8PM Extra Strong Hand Sanitisers.

Diageo promised to help deliver more than 8 million bottles of sanitiser for frontline healthcare workers in the UK, Ireland, Italy, the USA, Brazil, Kenya, India and Australia. The company will donate up to 2 million litres of grain neutral spirit (GNS), a 96% strength ethyl alcohol used primarily in the production of vodka and gin, to hand sanitiser producers in the named countries to help overcome shortages. The donation will enable the production of more than 8 million 250 ml bottles of hand sanitiser, according to the brand. In India, the company will provide 500,000 litres of alcohol to the sanitiser industry across 25 states, for use in national healthcare systems and for consumers.

Godrej Consumer Products supported the free distribution of one million packets of Godrej Protekt Mr Magic powder-to-liquid hand wash in Maharashtra through partnership with the Municipal Corporation of Greater Mumbai (MCGM) and Thane Municipal Corporation (TMC). It also partnered with communities linked to its CSR programmes to support 112 thousand beneficiaries across eight states with hand wash, sanitisers and soap.

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Source: Campaign India