Xerox previews Proficio series at Pamex; launch in February
For Xerox, 2025 was a strong year, particularly in the entry production segment. Arjun Khosla, associate director and head of the production system group, said the launch of the PrimeLink 9265 and 9275 models delivered exceptional results.
27 Jan 2026 | 408 Views | By Sai Deepthi P
“We brought flagship technology and toner into entry production colour, and that’s why it was a phenomenal success,” he said.
At Pamex 2026, Xerox is previewing its new Proficio series, positioned in the mid-production and production category, with 85- and 100-ppm models scheduled for launch in February. On display is the company’s flagship Iridesse press, a 120-ppm, 10-colour production machine.
Khosla explained that Xerox’s differentiator lies in on-press special effects rather than post-print embellishment. “Why reprint and create bottlenecks? With on-press gamut extension, you get the entire range of colours in a single run.” The technology enables metallic effects, white underlays and overlays on coloured or white substrates, all produced in one pass. “You can make plain white paper metallic. You don’t need special stocks or swatches. It’s all in the machine.”
Xerox positions its portfolio as scalable and solution-driven. “We don’t sell boxes. We sell solutions. We do need analysis and suggest what fits the customer’s volumes and applications,” he said.
Entry production machines cater to monthly volumes as low as 10,000 impressions, while Iridesse is positioned for customers moving work from offset to digital or producing specialty applications.
Automation is complemented by software such as FreeFlow Vision and FreeFlow Core, while Xerox’s pre-sales teams actively design applications with customers. Khosla was clear about Xerox’s stance on pricing. “Price can help you enter a market, but it cannot sustain or grow your business. Once you’re labelled a price player, you never come out of it.” Sustainability, he said, has always been a priority. “Our machines fuse at lower temperatures, using less power. We’ve always been conscientious about the environment.”
At Pamex, Xerox expects enquiries across its full range, from office and monochrome systems to high-end production, including recently acquired Lexmark office products. “We want to give solutions from the office to production. Whatever fits the customer best is our priority. There’s no particular machine that we are targeting.”
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