Wrap2Earn and Uber Shuttle partner to boost transit advertising

Wrap2Earn, a Mumbai-based transit advertising firm announced an exclusive partnership with Uber Shuttle, Uber’s intracity bus service for corporate professionals.

Under this partnership, Wrap2Earn will manage all exterior and in-vehicle branding across Uber Shuttle’s extensive fleet of over 1000 buses. These buses operate on more than 50 strategically curated routes in two of India’s busiest metropolitan areas: Delhi NCR and Kolkata. With over a million monthly bookings, Uber Shuttle has become the preferred choice for working professionals seeking reliable, comfortable, and consistent daily commutes. This presents a significant opportunity for brands to integrate their messaging directly into the daily journeys of these high-value consumers through large-format, moving media that combines visibility, precision, and scale.

Amit Deshpande, the head Uber Shuttle, India, said, “Uber Shuttle has quickly emerged as the preferred daily choice for working professionals. With this partnership, it becomes a canvas for brands to engage with professionals with smart advertising." The aim is to look for ways to create more value across Uber.

In an era of rising static outdoor advertising costs, the Uber Shuttle network offers advertisers a highly effective and cost-efficient alternative. For the investment typically associated with a single traditional hoarding, brands can achieve high-impact visibility by wrapping up to 20 shuttle buses. Each wrapped bus travels hundreds of kilometers daily, engaging millions of commuters across key urban corridors. This innovative approach opens new avenues for D2C startups, fintech platforms, health tech brands, OTT services, and regional consumer brands to significantly enhance their visibility through data-driven and measurable outreach campaigns.

Elmer Dsilva, the founder and CEO - Wrap2Earn, said, "Uber Shuttle represents one of India’s most loved and trusted shared mobility networks. Our partnership makes it possible for advertisers to connect with a highly relevant audience through media that is both effective and measurable.”

With routes that traverse key residential and business districts, brands can achieve unmatched frequency and visibility among urban audiences. Furthermore, inside the buses, advertisers can engage a captive audience of over 50,000 monthly riders, primarily corporate professionals who are traditionally difficult to reach through conventional advertising channels. Together, this comprehensive format offers a 360-degree brand impact, building mass visibility on the move while fostering deeper in-ride engagement with affluent professionals.