Shubham Graphics invests in Duplo

Vipul Vaviya of Shivam Graphics said, “At Shivam Graphics, we always strive to offer customers something unique. Today’s market demands print and packaging that not only communicate well, but also look and feel premium. With the growth of startups in India and increasing demand for short-run, high-value print jobs, we saw a clear opportunity in adding digital embellishment capabilities to our setup. We felt that foiling and spot UV would be the ideal addition to our ecosystem, especially for premium print applications.” 

That led the company to connect with TechNova and take a demo of the Duplo DDC 810. Based on the output quality, application potential and overall fit with the company’s business model, it booked and purchased the machine on 9 March.

“TechNova supported us throughout the decision-making process by helping us understand the machine’s potential, its applications and the service support behind the investment,” Vaviya said, adding, “With the Duplo DDC 810, we can now offer spot UV and foiling on visiting cards, packaging boxes, book covers, brochures, calendars, invitations, premium marketing collaterals, and other print-on-demand applications, all with quick turnaround. It has helped us complete our print solutions portfolio, covering everything from design, printing, cutting, creasing, lamination, binding, stitching and customised corporate gifting to premium special effects.”

Vaviya’s journey began in 2004, when he came to Mumbai and started working under the guidance of Lalji Bhai, who has been a constant source of support and motivation throughout his entrepreneurial journey. Vaviya have been in the printing industry since 2006.

He says, “Our first office was in Borivali. In 2008, we shifted to MG Road, Goregaon West, with a primary focus on printing and stationery. Over time, to expand our product and application offerings for customers, we invested in multiple technologies, including Konica Minolta presses, cutting and creasing machines, perfect binding and other finishing solutions.”

Today, Shivam Graphics offers almost every kind of printing service under one roof. With continued guidance and support, it has expanded both its workspace and service capabilities. “Our core focus has always been to deliver the best output, build customer trust and create long-term relationships. We have more than 20 in-house designers, enabling us to offer a complete ecosystem from design to print. We strongly believe that when you support one customer well, positive word-of-mouth follows naturally and that philosophy has helped us grow through referrals,” he said.

What started in 2008 as a two-partner business has today grown into an organisation with a team of around 140 people and eight offices in Goregaon.

Vaviya said that with the government initiatives, rise of startups, small businesses and home-based enterprises, the demand for short-run digital printing has increased significantly. Customers today are looking for shorter quantities, faster delivery and print products that still look highly premium and distinctive.

He said one of the major challenges in today’s digital printing market is the growing demand for quick, customised and easy-to-order print solutions. “ Customers want convenience, speed and ready-made creative options without spending too much time on design development. To address this, we have developed a user-friendly website, which will go live shortly. It includes ready-to-use templates for different industries such as fashion, food and beverages, corporate and more. Customers will simply need to choose a design, edit their details and send the file. The print can then be produced quickly, with delivery possible within a very short timeframe,” he said.

He added, “As demand for short-run customised printing has increased, we have focused on making our operations more organised and technology-driven. At Shivam Graphics, we have integrated a real-time dashboard to monitor the status of every job in progress. Each team member involved in the workflow updates the job status on the dashboard, ensuring that no step is missed and every process moves smoothly.” 

On the new installation, Vaviya said the company did not face any major technical challenges. “TechNova supported us throughout the process and ensured that the machine was installed smoothly and correctly. The team provided the required guidance and support, which helped our staff become comfortable with the new system. This helped us start utilising the Duplo DDC 810 effectively for premium print applications.”