RR Digital Mart invests in AccurioPress

Paramjit Singh of RR Digital Mart said, “We chose to invest in the Konica Minolta AccurioPress C7090 after comparing several machines in the market. We attended the PrintPack exhibition in Noida, where we evaluated print samples from multiple brands, including machines from Ricoh. Konica Minolta impressed us with its print quality and performance. After the installation, the Konica Minolta team provided complete support, including a thorough walkthrough of the machine. Our visit to the PrintPack exhibition also helped us understand the machine’s full capabilities before making the final decision.”

Currently, the Konica Minolta AccurioPress C7090 is the only digital press installed at RR Digital Mart. It is the core machine of its digital setup, handling the entire range of its digital print production.

RR Digital Mart in March 2025 as a dedicated digital printing company. Before launching this venture, the company was engaged in the offset printing business for over 25 years through its family-run operation started by Singh’s father. 

“Over time, we noticed a shift in client demands from high-volume offset printing to short-run, on-demand jobs. This prompted us to set up a separate digital unit to meet the evolving needs of the market. RR Digital Mart is an independent setup focused entirely on digital printing,” Singh said.

Singh brings more than two decades of experience in the printing industry. As the owner, he is directly involved in decision-making, operations, client relations, and strategic planning to ensure quality service and business growth.

“Our clientele includes walk-in customers from nearby towns and villages. Many of them have been associated with us since our offset printing days and have now transitioned to digital printing for smaller print runs. We work extensively with the education sector, providing college brochures, magazines, and academic materials. We also cater to local businesses looking for short-run jobs such as 500 copies or less. Our strength lies in offering reliable, efficient, and high-quality print solutions under one roof,” he said.

The current team consists of five to six people. Two members handle computer operations, and two manage the digital printing machines. The entire team is trained to work specifically in a digital environment, enabling us to operate efficiently and deliver consistent results.

Singh concluded, “Since we installed the machine just after the main printing season, we have not yet fully recovered our investment. However, we are already seeing positive results. We are generating around 2.5 lakh impressions per month without significant marketing efforts, primarily relying on our existing client base. With the upcoming season expected to bring higher demand, we are confident that we will recover our investment and potentially earn two to three times more soon.”