The equipment, according to Atul Gandhi, director at the firm, is in concordance with the print industry’s latest trend, inkjet. “Investment in technology is not optional.

Within digital, the inkjet technology is gaining popularity.” According to Gandhi, inkjet’s entry in the packaging segment will change the way technology is consumed and adopted. “The printers have to add new equipments and softwares and also diversify into other printing areas to grow and sustain the growth.”