Konica Minolta unveils phase II of pan-India brand marketing campaign

Building on the success of the initial activation in Delhi and Mumbai earlier this year, this larger rollout will span seven metro trains across six cities, starting 23 June in Delhi, Mumbai, and continuing across the rest of the cities.

Under the campaign theme Shaping New Heights, Together and India Prints on Konica Minolta, the brand is showcasing its vision of innovation and collaboration through high-visibility branding on the exteriors and interiors of metro trains. The exterior branding ensures maximum city-wide visibility, while the interiors are designed to engage commuters with detailed information about Konica Minolta’s product portfolio and core business solutions.

On this, Katsuhisa Asari, managing director, Konica Minolta Business Solutions India, said, “With this expansive branding exercise rollout, we are entering a significant phase of brand awareness across India’s most dynamic cities. Each train we brand is a mobile showcase of our technological edge. For our customers and our stakeholders, this signals that Konica Minolta is ready for the next phase of growth in India that is deeper, more integrated, and sharply aligned with the evolving business needs of tomorrow.”

Konica Minolta has consistently invested in high-impact branding efforts such as digital OOH, One PowerHouse, and Print Xpress, but this metro campaign marks a landmark initiative in terms of scale, reach, and immersive engagement.