Jainytic bets on Bobst, Konica Minolta to power its growth

When Jainytic, a Noida-based label manufacturer, entered commercial production in 2022, its managing director, Nayan Jain, knew that the market was shifting. Customers were no longer satisfied with just long-run, conventional flexo labels; they wanted speed, flexibility, and premium finishing. 

To meet that demand, Jainytic built its business around a blend of flexo, digital, and finishing technologies, with the Konica Minolta AccurioLabel digital press, supplied and installed in India by Reifenhäuser along with Konica Minolta, playing a pivotal role. “Digital changed the way we look at our customers,” says Jain. “With flexo, the economics simply don’t work for 500- or 1,000-m runs. Today, a customer can come to us with 100s of design options, and we can print samples for them the same day, without the burden of plate costs. It has made us faster, more flexible, and more competitive.”

In 2021, Jain set up Jainytic targeting the labels and packaging sector. The company started small but grew rapidly, as the turnover rose from INR three-crore in the first year to a projected INR 40-crore in FY25. AccurioLabel advantage Jain credits this growth to a well-planned machinery strategy. “Our backbone is multicolour flexo printing presses, but the real differentiator has been the Konica Minolta digital press,” he said. The AccurioLabel 230 digital press, gave Jainytic an edge in servicing short-run and startup clients. Sampling, once a costly and time-consuming exercise, became a same-day service. 

The AccurioLabel 230 digital press, gave Jainytic an edge in servicing short-run and startup clients

“Earlier, a customer developing a new SKU would spend INR 7,000–8,000 on a set of flexo samples, with delivery taking days. With digital, we provide the same samples at negligible cost, often on the same day. The customer saves money, but more importantly, they save time,” explained Jain.

This capability has also helped the company expand its client base. “A startup may begin with a 1,000-m run on digital. Once the product succeeds, that same order shifts to flexo and grows into lakhs of metres. Without digital, we may never have had that customer in the first place,” he added. 

The Konica Minolta also meets the high-quality demands of premium sectors. With 1,200x1,200-dpi resolution, Jainytic can supply intricate, colour-accurate labels for liquor, cosmetics, and FMCG brands, segments where shelf appeal is critical. 

In 2022, Jainytic bought a Bobst narrow-web converting line to enhance its finishing and embellishment capabilities. This investment aligns with the company’s push into the premium segment. 

“With Bobst, we are able to offer effects like foiling, varnishing, and embossing at a level that positions us in the high-value space. It’s an important step because we don’t just want to compete on volumes. We want to compete on value,” Jain said. The combination of flexo, digital, and advance finishing now allows Jainytic to deliver across the spectrum, from high-volume FMCG labels to short-run premium jobs. 

The company is currently shifting operations from rented premises to a 2.5-acre site in Ghaziabad, where both its labels unit and a new injection-moulding plant will be housed. “Our goal is to build for the future. Every machine we buy is not just for today, it’s for the next five years,” said Jain. 

From INR three-crore to INR 40-crore in just three years, Jainytics’ growth underscores the role of smart technology choices. Jain’s philosophy is straightforward: “Machines are not costs, they are opportunities. We didn’t see digital as an expense; we saw it as an entry point into new markets. With Bobst, we are equipping ourselves to serve the premium segment.” He adds: “With the right partners, we are confident of scaling to INR 500-crore in the next five years.”