ITC’s Papyra: Paper guru on your android device
Papyra, ITC PSPD’s latest offering, is a virtual paper guru in the form of an android app, which helps you make accurate decisions while selecting papers and boards from ITC’s portfolio for the end-use application.
27 Jul 2015 | 3280 Views | By PrintWeek India
S N Venkatraman, vice president - marketing at ITC's paperboards and specialty papers division (PSPD), said, “ITC’s Papyra app will be a constant companion, empowering the printers, converters and the brand owners to make the right choices, and breaking boundaries and communication barriers to get you in instant touch with ITC’s dedicated product support team.”
The Papyra app, which is also available in a web-based format on ITC’s portal (www.itcpspd.com/papyra), is a complete guide for paper and paperboard packaging.
As you launch the application, Papyra offers 16 different end-use applications in packaging, graphic and specialty paper category to select from. Once you select an option, (you are asked to sign-up/log-in to move further) Papyra lists appropriate paper grades from ITC’s portfolio.
At this stage, you can compare these grades based on their cross direction stiffness and calliper. A grammage slider function recommends a grammage for each grade based on the application and also accounts for some source reduction potential.
The app also calculates the tonnage for a chosen gsm and carton dimension between different grades with similar functional properties.
Besides this, there is a ‘Tech Guru’ section, which is a knowledge bank on paper and board properties and usage. Not only this, ITC has a dedicated customer experience manager, who will reply to any query raised regarding the app within 24 hours.
“Today, our products and pool of knowledge-based services are much sought-after by discerning customers, both in India and Globally, for sustaining and improving their competitiveness. The idea is to enable more informed decision-making whether it is selecting the type of paper/board or determining the required quantity,” added Venkatraman.