Holostik showcases phygital anti-counterfeiting solutions for the automotive sector

Representing Holostik, Inder Sharma, president (sales and marketing), was a distinguished panelist in the discussion titled, Counterfeit Parts & Quality Assurance: Ensuring Safety and Compliance.” 

Sharma highlighted the growing threat of counterfeit automotive components and emphasised the urgent need for robust anti-counterfeiting strategies that integrate both physical and digital solutions—also known as phygital authentication.

“In today’s aftermarket scenario, the influx of fake parts not only threatens brand value but also endangers consumer safety. Holostik’s phygital solutions are designed to empower brands with tools that offer real-time verification, traceability, and consumer trust,” said Sharma during the panel session.
 
Holostik also hosted an interactive booth at the conclave, which attracted decision-makers and brand owners from across the auto industry. Visitors explored the company’s comprehensive suite of security offerings — from holographic labels and tamper-evident packaging to advanced digital tools like track and trace, warranty management, and supply chain authentication powered by Utopia Digitech, Holostik’s digital arm. 

The booth served as a live demonstration zone, showcasing how phygital product authentication can eliminate counterfeit parts; protect brand reputation; boost revenue streams and enhance end-user confidence.