Global print market projected to surpass USD 969-billion by 2030

The growth is primarily being fuelled by a critical industry shift towards packaging and labels, sectors identified as largely immune to the disruption caused by electronic alternatives. This is one of the key trends highlighted in Smithers' new flagship market report, The Future of Global Printing to 2030. The research also forecasts that Inkjet technology will see the highest rate of increase in value terms.

The continuing strength of printed packaging and labels, which supports major supply sectors for papers, boards, inks, and equipment, is a major focus of the report. The extensive study combines the latest statistics and expert insight from Smithers’ global research network, offering detailed market profiles for 50 national print markets and segmenting the market by print process and end-use product.

As per a Smithers spokesperson, the report also seeks to answer key questions for industry stakeholders. This includes what key dynamics are shaping the evolution of the print industry across the next five years? Also, how can businesses harness new commercial opportunities in an era of falling print runs and accelerating technical change? And which technology advancements are improving print quality over the next five years?

The research was led by Jon Harper Smith, a print consultant with over 40 years of experience, specialising in industrial and package printing, with a particular focus on industrial inkjet and flexo processes. The report is considered essential reading for raw materials suppliers, equipment manufacturers, print providers, and packaging converters.

Smith's message for the print community is, "Print providers must take action to reduce their environmental impact and to make consumers aware of the advantages that physical print provides.”