Dhairya Digital goes for AccurioPress

Bhavya Sareen of Dhairya Digital said, “The decision to invest in the Konica Minolta AccurioPress C7090 was driven by the need to enhance production speed and overall efficiency. We had been using RC machines for an extended period, and the upgrade marked a strategic shift toward owning advanced, high-performing equipment. While formal training was not required due to our prior experience, the Konica Minolta team extended excellent support throughout the installation. We also received a comprehensive demonstration at the Konica Minolta demo centre, where the capabilities of the machine were clearly explained, particularly in terms of boosting productivity.”

Alongside the AccurioPress C7090, Dhairya Digital Prints operates a range of other machines sourced from Jindal Oxide. These include cutting machines, plotter cutting machines, and lamination machines. The in-house setup ensures that all finishing work can be completed under one roof, enabling faster turnaround and greater quality control.

Dhairya Digital Prints was established in 2019 with the vision of offering premium digital printing services. The company began its journey catering to specific niche segments, and over time, has developed a strong foothold in delivering high-quality, short-run print jobs. With a focus on precision, speed, and client satisfaction, the company has consistently evolved to meet the dynamic needs of the market.

Sareen is the proprietor and the key decision-maker at Dhairya Digital Prints. From inception, he has led the company single-handedly and continues to be deeply involved in all aspects of the business.

Dhairya Digital Prints primarily caters to two major client segments. The first includes manufacturers of wedding cards and wedding boxes, while the second segment comprises companies from the pharmaceutical industry. These clients rely heavily on precise, customised, and time-bound printing, which aligns with the firm’s operational strengths.

Currently, Dhairya Digital consists of four people, including Sareen. Despite the small size, the team is highly efficient and manages the entire production workflow in-house, covering pre-press, printing operations, and finishing tasks like cutting and lamination.  

Since the installation of the AccurioPress C7090 is recent, just about a month ago and coincides with a relatively slow season, it is too early to make a definitive statement on returns. However, we anticipate gaining clearer insights into ROI over the next five to six months as production stabilises and client demand grows.