Brand Street launches specialised division for product sampling

At a time when consumers are craving experiences over advertisements and trials over assumptions, BSI Flash promises to elevate the sampling game with smarter strategies, sharper targeting, and measurable impact.

According to the company, Flash stands for feel, listen, act, sample and harness. This is the methodology that reflects the division’s human-first, insight-led approach to sampling.

“With BSI Flash, we’re not just putting samples in hands. We’re creating micro-moments of brand discovery, where consumers can experience a product in the right setting, at the right time, and in the right way,” said Surendra Singh, CEO of Brand Street Integrated. “From bustling modern trade outlets to hyperlocal residential societies and even transit hubs, BSI Flash has the planning precision and execution muscle to deliver results that go far beyond reach.”

BSI Flash is designed to cater to a wide range of industries, from FMCG and personal care to health, wellness, and beverages - using a category-first lens. Every programme is customised to fit the nuances of product usage patterns, audience segmentation, and contextual timing.

Whether it's sampling a health drink during morning commutes or introducing skincare essentials in women-centric community spaces, BSI Flash combines deep market understanding with operational agility.

“We see sampling not as an afterthought but as a critical brand touchpoint,” Alok Rai, national sampling head, Brand Street Integrated, said. “With BSI Flash, the goal is simple: deliver not just products, but experiences that linger and lead to purchase.”