Advance Graphic Systems sees steady mid-market interest at Pamex

Advance Graphic Systems (AGS) wrapped up Pamex 2026 with a measured but positive response, as visitors engaged with its established portfolio of colour management, proofing and digital sample-making solutions.

“AGS, as it’s more popularly known, provides solutions for the print industry across colour management, digital proofing and packaging sample-making,” said Vishnuu Kamat, senior vice president – sales, Advance Graphic Systems. “Our focus is on products that improve accuracy, efficiency and confidence in pre-press and packaging workflows.”

At the show, AGS showcased its core product range, including colour-calibrated monitors from Japanese manufacturer Eizo for soft proofing, X-Rite’s spectrophotometers and ink formulation software, Tech4Check’s digital proofing and print inspection systems, and AOK digital plotters and sample makers.

AGS has been associated with X-Rite for over 27 years and has handled AOK products in India for the past 11 years. “We have more than 250 AOK machines installed in the market,” Kamat said, adding that AGS provides installation, training and post-warranty support through its in-house service team.

Reflecting on the past year, Kamat described 2025 as uneven. “It was pretty okay for us. We saw some ups and downs,” he said. “The dip became more noticeable in the last two or three months. I don’t know if it’s directly linked, but it started after the whole tariff discussion came up. The market seemed to become cautious, with customers postponing buying decisions.”

Despite this, interest at Pamex remained steady. “The enquiries have been pretty good. Compared to earlier editions of Pamex, footfalls are lower, but we have had meaningful discussions and good-quality enquiries,” he said.

According to Kamat, most enquiries came from mid-sized companies rather than large corporates or start-ups. “Our target is always the industry at large, but the interest we saw was largely from mid-range players. Post-Pamex, we are hopeful this will convert into business.”

A key point of interest at the stall was AGS’s AOK digital plotters and sample makers, which are widely used in packaging. “These machines allow customers to convert an idea into a physical mock-up,” Kamat explained. “Designers can create prototypes in actual materials like monocarton board, corrugated sheets or kappa board, cut, crease or groove them digitally, and present them to clients.” He added that this is particularly valuable for packaging printers, corrugators and point-of-sale display producers, who need fast prototyping without manual cutting. “The client wants to see the prototype in the same material that will finally be produced. That’s where these machines play a critical role.”

Looking ahead to 2026, AGS said it remains open to expanding its portfolio, but only within its core focus areas. “We are always looking for new products that fit into the bouquet of solutions we offer,” Kamat said. “Hopefully, we should be adding a few products in the new year, but our emphasis will remain on what we do best.”