Apollo Tyres by J Walter Thomson This print campaign showcased punctured occasions, with visuals of deflating elements in the frame. Much like what would happen if one doesn’t use the brand’s radial tyres.
Picture Gallery: India celebrates print at Cannes
Picture Gallery: India celebrates print at Cannes
Picture Gallery: India celebrates print at Cannes
Picture Gallery: India celebrates print at Cannes
Picture Gallery: India celebrates print at Cannes
Picture Gallery: India celebrates print at Cannes
Picture Gallery: India celebrates print at Cannes
Picture Gallery: India celebrates print at Cannes
Picture Gallery: India celebrates print at Cannes
Picture Gallery: India celebrates print at Cannes
Picture Gallery: India celebrates print at Cannes
Picture Gallery: India celebrates print at Cannes
Picture Gallery: India celebrates print at Cannes
Picture Gallery: India celebrates print at Cannes
Picture Gallery: India celebrates print at Cannes
Picture Gallery: India celebrates print at Cannes
Picture Gallery: India celebrates print at Cannes
Picture Gallery: India celebrates print at Cannes
Picture Gallery: India celebrates print at Cannes
Picture Gallery: India celebrates print at Cannes
Picture Gallery: India celebrates print at Cannes
Picture Gallery: India celebrates print at Cannes
Picture Gallery: India celebrates print at Cannes
Sometimes we forget that print and OOH medium is about story telling. In today’s picture gallery, we feature some of the finest instances of creativity that have emerged from the drawing boards of agencies in India. These are India’s contenders at the Cannes Lion, which is slated to be held from 18-25 June 2016. It is a timely reminder that print is a powerful medium for getting your message across.
A glimpse of some of the top contenders and a look at how print advertising has been shaped and