Soma Roy, Associate manager - packaging quality, Marico
This is a smartly designed jar bi-layer HDPE jar which is extremely user-friendly. The jar design and technology is tough to counterfeit. The jar mouth provides metered dispensing. The screw-type PET overcap is leak proof and the textured body adds to the aesthetics and prevents slippage when handled with wet hands. The tapered design of the cap ensures no product retention and unused product flows back to the jar. The ribs inside the PP snap-fit dispensing cap provides strength to the nozzle. Also, it cuts the product flow providing ease of dispensing ease. The drawback of the pack is that the jar appears to be half-filled when it is standing on the shelf. The QR coding on the jar both on the front and back of the pack is unreadable. Furthermore there is no shelf life and expiry date mentioned on the pack, which will raise consumer queries.

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Manjeet Sahu, Senior associate director - R&D packaging, Kellogg India