For QR codes, we have integrated VDP into our production lines
A Deposit Refund Scheme (DRS) adds a small, refundable surcharge to the price of packaged products (commonly beverage bottles or cans) that is refunded to the consumer upon returning the empty container. It is an effective, market-based tool designed to maximise recycling rates, reduce littering, and promote a circular economy by ensuring high-quality, uncontaminated materials are collected, often achieving over 90% return rates. Recently, the state government of Goa introduced the DRS scheme in the state, with the Goa Coastal and Environment Management Society (GC&EMS) as the scheme administr
06 Apr 2026 | 522 Views | By Rahul Kumar
RK: How do you see the Goa Deposit Refund Scheme (DRS) impacting packaging and label printing requirements for beverage brands and converters?
Preeti Mishra (PM): The Goa DRS is a significant step toward structured recycling and circular packaging. It is driving a clear shift from conventional labels to data-enabled packaging, where each unit must carry a unique, scannable identity. For converters, this translates into increased demand for variable data printing, serialised QR codes, and high-precision printing capabilities. Additionally, there is a growing need for tamper-evident and durable labels that can withstand the entire supply chain and reverse logistics cycle.
RK: What changes have been required in your printing processes or production lines to accommodate serialised QR codes under the DRS framework?
PM: To accommodate serialised QR codes, we have integrated variable data printing (VDP) systems into our production lines. This includes synchronisation of printing presses with real-time data generation software; implementation of high-resolution digital/UV flexo printing to ensure clarity of QR codes; installation of inline inspection systems for code verification and rejection of faulty prints; and enhanced workflow management to handle large-scale unique code generation without duplication.
RK: What are the key challenges in printing small, high-quality QR codes that remain readable throughout the product lifecycle?
PM: The key challenges include maintaining print resolution and contrast at very small sizes; ensuring ink durability and adhesion, especially in conditions involving moisture, friction, or temperature variation; preventing distortion on curved or flexible surfaces (like PET bottles); avoiding code damage during handling, logistics, and storage; balancing aesthetic design with scannability, especially for premium brands and consistency across high volumes while maintaining scan reliability is the most critical challenge.
RK: How important are serialisation software, data management, and inspection systems in ensuring compliance with the DRS requirements?
PM: These elements are absolutely critical. Serialisation is not just about printing a QR code — it is about ensuring traceability, uniqueness, and data integrity. Serialisation software ensures unique code generation and mapping. Data management systems handle storage, tracking, and integration with brand or regulatory platforms. Inspection systems ensure every code printed is readable and compliant. Without a robust digital backbone, compliance with DRS would not be feasible at scale.
RK: Has the implementation of DRS led to new investments in printing, coding, or inspection technologies at your facility?
PM: Yes, the DRS framework has accelerated investments in advanced variable data printing technologies, high-speed inspection and verification systems, software infrastructure for serialisation and data handling and upgradation of existing presses to support higher precision and consistency.
These investments are essential not only for compliance but also to stay competitive in a rapidly evolving packaging landscape.
RK: Do you believe similar deposit return schemes could be implemented in other Indian states?
PM: Yes, it is highly likely that DRS frameworks will expand to other states as sustainability regulations strengthen across India. While leading converters and organised players are progressively building capabilities in serialisation and smart packaging, a large portion of the industry will need to upgrade technology, processes, and digital infrastructure to be fully prepared. This transition presents both a challenge and an opportunity — those who invest early in traceability and intelligent packaging solutions will be best positioned to lead.