The top 10 shoe brands in Asia-Pacific
Shoes. They're like cars, but for your feet. At least that's one conclusion you could draw from exploring data about the brand preferences of Apac consumers in the shoe category. Just like in Campaign Asia-Pacific's recently published list of the top 10 car brands in APAC, the list below has a curious mix of mass-market brands and aspirational luxury brands.
08 Oct 2021 | By PrintWeek Team
In both lists, affordable brands that people might choose for everyday transportation stand right alongside brands that many people can't afford to step into. Two brands thoroughly dominate the shoe category across the region, and no points for guessing which ones.
But digging into the market-by-market data, it's interesting to note where those two don't win the race. Also, in contrast to the top 10 lists in some other categories, the shoe data has a high degree of market-to-market variation. So many markets have their own idiosyncratic faves, in fact, that the list of brands that achieve top 10 status in only one APAC market is quite extensive.
Since shoes and sportswear are closely aligned, this report also includes the top 10 sportswear brands, and digs into the market-by-market variations in that category as well.
All of the following facts about Asia's favourite shoe and sportswear brands are derived from the 2021 edition of Campaign Asia-Pacific's exclusive Asia's Top 1000 Brands research, done in partnership with Nielsen IQ.
The region's most comprehensive research on consumer brand perception, Asia's Top 1000 Brands asks consumers in 14 Asia-Pacific markets to name the brands they consider the best in 15 major product and service categories. From this, it compiled the overall Asia's Top 1000 Brands ranking, a list of the top 100 brands in each market, and a variety of features and category-based reports like this one.
ASIA'S TOP 10 SHOE BRANDS
Nike
Adidas
Gucci
Puma
Louis Vuitton (LV)
Vans
Bata
Reebok
Prada
Chanel
ASIA'S TOP 10 SPORTSWEAR BRANDS
Nike
Adidas
Puma
Li Ning
Reebok
New Balance
Anta
Skechers
Asics
Fila
Nike is No 1 in all 14 markets surveyed, except two: China (No 3, behind AoKang and Lewre) Thailand (No 2, behind Adidas) Runner-up - Adidas is No 2 in all 14 markets, except two: China (No 6) Thailand (No 1)
Market-specific No 3 brands: Bata (India, Malaysia) Chanel (Taiwan) Charles & Keith (Singapore) Elcanto (Korea) Gucci: Vietnam Hush Puppies (New Zealand) Kumfs (Australia) Louis Vuitton (Indonesia) Mizuno (Japan) Salvatore Ferragamo (Singapore) Scholl (Thailand) Timberland (Hong Kong) Vans (Philippines)
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