Delhi's Retail Junction mixes and matches with screen and digital

Retail Junction’s 45,000sq/ft facility houses, a raft of wide-format machines from manufacturers like Fuji, HP, Vutek, Seiko Mutoh and V-Jet. The screen printing machinery includes four presses that can print up to size 48x96-inches. Out of these three of them are Grafica Camshell screen printing machines. The production set-up also includes two UV curing systems and equipment for screen making.

Vineet Mehta, director Retail Junction, said, “As per our experience, screen printing leaves a lasting impression; both on the substrates printed and on the minds of the customers. It gives out good colour fastness for the outdoor applications. With advanced screen printing we can reproduce complex designs in four-colour process printing on a vast range of materials. Cost-effective printing at 600 DPI is possible on almost all kinds of rigid and flexible substrates such as sun-pack and vinyl. So, being a wide-format digital printing company, we keep on investing in advanced screen printing machines to meet the growing demand for screen printed advertising materials. These days, customers expect durability and outdoor life for advertising applications and hence screen printing cannot be replaced in many areas like halftone jobs and cut-colour jobs which are rare. It enables us to print the small size jobs get screen printed in multiple ups. That’s yet another advantage of wide-format screen printing. Even the sampling is faster and thus we are able to quickly begin the production of jobs. We have now started focusing more on the wide-format screen printing in 30x40-inches and 40x60-inches print sizes especially on rigid substrates be it sun-pack, sun-board, acrylic, MDF and PVC.”

Retail produces screen print jobs on rigid substances such as on the sun-packs, sun-boards, acrylic and MDF. There is no need for lamination which helps us cut down drastically on time and cost. Screen printing is great for volume jobs, whereas digital printing is good for small quantity jobs and is handy when you need to print in larger wide-format, which is beyond the size that screen printing can offer, but digital prints are essentially for short term applications.

Mehta added, “Screen printing with UV ink is the best option to meet the quality and production demands of our customers. We know that most of the screen printers use solvent inks in our kind of jobs, but if you print with solvent inks you need lot of drying space. But with UV, volume jobs can be undertaken cost effectively by screen printing.”

Almost 90% of Retail’s customers are direct while the rest are through agencies. Retail caters to customers across India from industry segments such as telecom, FMCG, dairy industry and agriculture. Mehta said, “We boast of a growth of around 20 to 30% on a yearly basis in both screen and digital printing businesses.”

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