Janak Bhatt, CEO and creative director at Pristine ideas and a former jury member at PrintWeek Awards said, “This recognition is a sign of our customer commitment and the range of solution we offer on the basis of innovation, service, and quality.
According to Bhatt, the range of projects the firm had been associated with across the country in 2019, especially in the New Delhi and Hyderabad regions, were key contributing factors towards recognition. Pristine boasts of its recent projects with companies such as MPT, Jagran Lakecity University, National Health Mission, Bhavesh, ASA, Dehli Public School and Prrvaah Enterprises, among others. "We think of every quarter separately and make plans to grow forward,” he said.
Sharing his view on the impact on Covid-19 on the print and packaging industry, Bhatt explained that the print industry would continue to grow but not at the pace of digital. Thus, integrating digital DNA should be a part of the new normal. However, even the digital tools have to be employed with fresher ideas relieving a mundane outlook towards technology. He also mentioned that the printing and packaging industry offers huge scope for innovation in the post-Covid era, which will demand newer adaptions.
Janak Bhatt, CEO and creative director at Pristine ideas
“The branding has to adhere to the changing consumer behaviour which is keeping hygiene and sanitation as the topmost priority. It is vital to highlight these facets as they can enact as a driving factor for a product’s selection,” he added.
Pristine has a set up in Mumbai and Indore in addition to its Bhopal office. Few marquee names in its clientele include JP Jewellers, Rachana Group and Speed Flow. The company specialises in branding, designing and marketing activities.