Konica Minolta adds colour to SPI 2018 with digital solutions

At the show, the company displayed how the printers can leverage Konica Minolta’s innovative printing solutions for several print applications which were, till date, only possible through traditional screen printing. Existing Konica Minolta customers also showcased their print samples created on MGI equipment, embellished with special effects. More than 500 serious customers visited the Konica Minolta stall during the three-day event.

In addition to bringing together MGI customers and print buyers on a common platform for initiating business growth, the event served as the perfect opportunity for Konica Minolta to highlight the impact its extensive after-sales support can deliver. It handheld its customers through the business development process and helped them in refining their outreach and go-to-market strategies for ensuring that they received the optimal ROI for their investments.

Vijay Kamat, product manager IP – PP & IP Marketing, Konica Minolta India, said, “At Konica Minolta, our aim is to stay ahead of the print technology curve and provide our customers with not only best-in-class printing solutions, but also the support they need to grow and scale their business. SPI 2018 provided us with the perfect opportunity to demonstrate Konica Minolta’s cutting-edge print solutions, as well as its extensive after-sales support framework.”

At the show, packaging and commercial customers found Konica Minolta’s MGI solutions to be the perfect fit for their short-run print embellishment requirements. Graphic designers and advertising agencies also envisioned novel ideas and print execution strategies which could be implemented to drive better business outcomes for their customers.