IRS 2019 Q1: India Today is the largest and fastest growing magazine
India Today English, India's most-read magazine, has recorded a remarkable upsurge in readership, adding 11.6 lakh readers in the last one year, according to the latest Indian Readership Survey (IRS). In the first quarter of the calendar year 2019, the readership of the magazine has shot up by 14.5% to 91.52 lakh from 79.92 lakh, beating the country's magazine segment growth of 8%. India Today English even went ahead of the magazine readership growth in the urban India, which is at 13%.
01 May 2019 | By PrintWeek India
India Today Hindi has come second in the overall magazine readership survey, registering a 7.72% growth and its number of readers has increased to 77.12% from 71.59% a year ago.
Media Research Users Council (MRUC), in association with research firm Nielsen India, conducted the survey in 3.24 lakh households, which they claimed that the world's largest sample size, between November 2018 and April 2019. The survey is based on the rolling average of data over a period of time.
Among the general news magazines in English, Outlook has 17.6 lakh readers (up from 15.17 lakh) and The Week has 16.34 lakh readers (up from 13.12 lakh).
(Courtesy agencies)
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