India leads with six campaigns at Warc Asian Strategy Awards

India led with six winning campaigns, followed by China with four. Pakistan and Singapore picked up two awards each, while Indonesia, Malaysia, Philippines and Taiwan each took one award home.

DDB Mudra Group's won gold for ‘Project Free Period' for feminine care brand Stayfree. The agency created a provocative social initiative in India to create real change in the lives of marginalised women working in the sex trade, providing them education.

Indian agencies also bagged another silver and four bronze.

UN Women: Bridal Uniform

BBDO Pakistan also won gold for work supporting a social change initiative. Its ‘Bridal Uniform' campaign hijacked the country's largest bridal wear fashion show, merging schoolgirl uniforms in its designs to push for changes from saw UN Women Pakistan around the issue of child marriage.

China took both remaining golds. McCann Worldgroup China's ‘Everyone is an Amazing Book' campaign won in its effort to revive the Chinese people's love of reading.  It also won the Customer Journey Special Award for Amazon Prime Reading.

Meanwhile, Mindshare China's results-prediction algorithm ‘Colonel KI', for fast-food brand KFC, also won gold.  It was placed in livestreams to deepen its connection to gamers and eSports in China, winning the Early Adopter Special Award. 

The prizes were judged by a panel of 25 agency, and client-side experts, chaired by Frederique Covington, senior vice-president and head of marketing and cross border in Asia Pacific for Visa.

Here's the full list of winners for the Warc Prize for Asian Strategy 2019:

The prizes were judged by a panel of 25 agency- and client-side experts, chaired by Frederique Covington, senior vice president and head of marketing and cross border in Asia Pacific for Visa.

Source: Campaign Asia-Pacific