Good Glamm Group appoints Sukhleen Aneja as CEO

Good Glaam is one of South Asia’s largest content to commerce groups and India's first beauty and personal care unicorn brand. With an experience of nearly two decades in the FMCG industry, Sukhleen will be responsible for creating a strategic roadmap for leading digital-first brands. She will also be integrating and scaling the recent acquisitions, leveraging the company's digital ecosystem to build India’s largest content-to-commerce powerhouse.  

“We are extremely excited to have Sukhleen on board as we set our eyes on creating the biggest Digital Beauty Conglomerate from South Asia. She brings with her an immense wealth of experience in building strong beauty and personal care brands combined with strong commercial acumen and consumer centricity. Sukhleen will be instrumental in defining the next phase of Good Glamm ‘s evolution on building the house of Brands including the recent acquisitions like The Moms Co. and St. Botanica.” says Darpan Sanghvi, group founder and CEO, Good Glamm Group. 

To this Sukhleen added, “I am thrilled to join Good Glamm Group at a time where the D2C revolution in India has just begun. Beauty and personal care remain highly underleveraged online and that’s where lies the opportunity for creating strong and powerful consumer-first brands leveraging the unique digital and content ecosystem that the group has built.” 

Aneja moves from Reckitt, where she was CMO, hygiene portfolio - South Asia. Prior to this, she has managed diverse commercial teams delivering marketing ops and innovations for Reckitt Benckiser, Hindustan Unilever and L’Oréal Paris.