It has launched four new delectable flavours under its brand Star to diversify its dairy business and further strengthen its position in the dairy segment. Star flavoured milk contains toned milk and high-quality ingredients. It retains the nutritional values of milk, while offering an authentic taste of each flavour to consumers.
Within a short span of its inception, GCPL's dairy division introduced Star ghee and Hapy milkshake in quick succession that helped the company to capture substantial market share. With the launch of Star flavoured milk, the company expects to further its growth in the market. The new products will be available in unique flavours of kesar-badam, chocolate, rose, and butterscotch.
The flavoured milk is currently available in 200 ml packs at Star Localmart, a chain of retail stores led by the Sanjay Ghodawat Group. It is also available in various stores across Maharashtra and Karnataka.
Reflecting on its strategic move, Shrenik Ghodawat, managing director, Ghodawat Consumer said, "Innovation being at the core of our business operations, we constantly strive to bring something new to match consumer expectations. In keeping with this thought, we have launched Star flavoured milk and I am confident that it will be well received and loved by all our consumers".