Fujifilm set to inspire Indian PSPs with free Acuity book

Available to download free of charge, with hard copies distributed on request, the book begins by outlining the technical advancements of the Acuity followed by an inspirational insight into potential applications together with real-life customer case studies. It looks at the market for high-quality sign and display work — such as safety and social distancing signage where demand is currently increasing — while also exploring the profitable vertical markets of interior decor, metal decoration, packaging prototypes, membrane switch graphic overlays, thermoformed plastics and creative effects.

Not only is it increasingly important for PSPs to consider diversification into new markets like these, it can be an exciting proposition thanks to the versatility offered by digital inkjet technology and inks. Compared to screen and litho printing, digital inkjet delivers an equivalent level of output quality with superior ease-of-use and flexibility. Acuity users may also discover environmental benefits over other technologies thanks to the system's extensive material compatibility.

SM Ramprasad, executive vice-president at Fujifilm India, said, “We are all of course familiar with printing for retail display and exhibitions, but as those markets are in a period of emergency, the forward-thinking PSP needs to look beyond their regular everyday print production and explore new opportunities. Sustainability is another important consideration for PSPs. For example, the Fujifilm Acuity is ideal for the production of polyethylene banners and polypropylene as a PVC alternative, which will be an increasing requirement for big brands wishing to go PVC-free as part of their own environmental initiatives.”

It is expected that the Acuity book — in particular the impressive hard copy edition — will provide valuable information and ideas for customers as much as for PSPs.

He added, “Serving both as a visual guide full of application images and ideas, and also as a more detailed technical resource, the Acuity book is a great source of inspiration. Not only for you as a printer, but for your customers who might themselves be looking for new ways in which digital print might open new opportunities, greener production or cost-effective options. The Fujifilm Acuity book is incredibly useful and informative, and we'd like all of our customers to make sure they download a copy and keep it at hand as a resource.”

The 92-page Acuity book is available for free download at acuityultra.in/download-our-acuity-book/.