Fujifilm, GK Vale open co-branded Wonder Photo Shop in Bengaluru

Fujifilm India recently unveiled its first co-branded Wonder Photo Shop in Bengaluru in association with GK Vale, making it the fifth ‘Wonder Photo Shop’ concept store of its kind in India.

27 Sep 2019 | By Dibyajyoti Sarma

The Wonder Photo Shop

Located at Church St, Shanthala Nagar, Ashok Nagar, the co-branded Wonder Photo Shop in the city aims to celebrate Bengaluru’s love for photography, art and culture. The store embodies a holistic vision of photography, from picture taking to printing, sharing and social networking, as a creative life experience. With the theme ‘Photo Renaissance’, the store offers an opportunity to experience an immersive and interactive retail space with Fujifilm’s state-of-the-art products and services to meet the aesthetic taste of the youth of our country.

With this new store, Fujifilm aims to provide a learning centre, giving customers an opportunity to experience the various product features, thus enhancing the customer experience. At the co-branded store, consumers can indulge in the full range of instax cameras and Share Printer SP-2, the award-winning line of X Series digital cameras and high-quality lenses on display. Additionally, customers can witness the true photographic heritage of Fujifilm and develop their own vision to creatively use their photos.

Speaking on the occasion, Haruto Iwata, managing director, Fujifilm India, said, “We are happy to open our first co-branded Wonder Photo Shop in association with GK Vale. At Fujifilm, we are passionate about the preservation of people’s memories, and keeping the spirit and culture of photography alive. We want to inspire people to have fun, to enjoy photography and to learn more about what they can do with their pictures and their cameras. With our new Wonder Photo Shop, we are committed to offer our customers a place that offers all experiences in one from picture-taking to picture-making.”

On the day of the inauguration of the shop on 18 September, the company introduced various opening day offers. For every walk-in consumer, Fujifilm presented free 6x4 photos and flat 10% off on their instax cameras. Additionally, upon purchasing instax cameras, customers were gifted with a customised instax bag worth Rs 1,299, 40x1 film pack and other instax accessories. Consumers could also avail free designing charges for mini photo album. For digital camera enthusiasts, the company ran an exclusive discount offer of Rs 4,000 on purchase of Fujifilm’s XA5 and XT100 series.

Anand Sukumar of GK Vale said, “We are extremely excited about our association with Fujifilm India. We are happy to open our doors to the customers and offer them an integrated photography experience in Bengaluru, a wonderland of opportunities. Being in the business for 110 years, we understand the ever-changing needs of customers extremely well. Fujifilm’s Wonder Photo Shop store is a fantastic example of what can happen when passion meets hobbies, experiences, fun, profession and memories.”

“The Wonder Photo Shop puts the customer at the heart of the experience and provides a wonderful place for customers to unlock their creativity and develop a refreshing perspective on photo printing. With more than 80 years of history and experience in the photo industry, we are confident that our latest Wonder Photo Shop will strengthen our presence in the country. We are committed to preserve the culture of photography and Wonder Photo Shop will act as a catalyst to achieve that goal,” added Centhil Nathan, SVP and head, photo imaging, Fujifilm India.

This store has been shaped in line with the brand’s philosophy of value from innovation to create a warm, welcoming environment for guests to spend their time and discover new ways of enjoying photos and to raise the level of creative output to newer heights. A few of the exciting products and services include instax cameras, instax films, instant printing services, passport size photo printing, photo frames, layflat photo albums, personalised gifting and x-series cameras.