Former GSK design director launches design consultancy

By 27 Jun 2020

Kishaloy Basu's 'Fruits Design' is based in Delhi with a presence in Singapore and the United Kingdom. Kishaloy Basu, former global design director, GSK Consumer Healthcare, has announced the launch of his design agency, Fruits Design.

Kishaloy Basu

Kishaloy Basu, former global design director, GSK Consumer Healthcare, has announced the launch of his design agency, Fruits Design.

Fruits Design is based in Delhi but has a presence across Singapore and the UK. It specialises in delivering brand growth through design thinking customised to a brand’s ambition, vision and purpose.    

Basu said, “We are listeners, gatherers, thinkers and designers. We are specialists, living and breathing design for over 25 years. For us, design is not just a powerful tool to build brands but to create a blueprint as well. A blueprint made of many, many tiny to big design parts carefully thought through and stitched together to endure time for your brand to win now and in future. While the world is rebooting, most of the brands are trying to decipher new barriers amid the pandemic which did not exist before Covid-19."   

Prior to GSK, Basu was with J Walter Thompson as vice president and senior creative director. 


(Source: Campaign India)

Tags: GSK

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