The new Dettol Liquid handwash Black is made with 100% post-consumer resin (PCR). It is available exclusively at Reliance Retail and Jio Mart in 200-ml bottles priced at Rs 99.
With this, Dettol also aims to take a formative step in the direction of addressing the plastic pollution problem which has further exacerbated amidst Covid-19. As part of the initiative, Dettol will continue its efforts to create awareness about the importance of handwashing to prevent the spread of illness through a 360 degrees media activation, while also driving awareness of this new 100% recycled bottle.
Pankaj Duhan, chief marketing officer, RB Health South Asia, said, “Being the leading health brand, we have partnered with our consumers to fight the spread of Covid-19 by propagating correct hygiene measures. However, it is also our responsibility to address the environmental concerns arising due to the increased use of plastic. This new product in a new package will not only protect customers from germs but also the environment.”
He added that RB is committed to creating a positive environmental impact through sustainable business practices. “On a global scale, by 2025, RB will have 100% plastic packaging for all products made using reusable or recycled material. Dettol 100% recycled handwash bottle is the first step in this direction in India,” he added.