Yogesh Bellani, chief executive officer, Del Monte, said, “We have always given highest priority to consumer product quality and convenience while making new products. Del Monte has introduced small packings of its much-loved range of mayos to enable a wider set of families to buy its range.”
Del Monte’s three mayo variants – Eggless Mayo, Tandoori Mayo and Sandwich Spread – will now be available in 80g packs in the price range of Rs 30-35.
Changing consumer preferences indicate an increase in consumption of mayonnaise, as an alternative to products like butter, cheese and ketchup. Therefore, Del Monte’s mayo range, which was available in 256g jar packs at Rs 80, will gain deeper market penetration and wider consumer base with the spout pouches at lower price points.
According to ResearchAndMarkets.com's India Mayonnaise and Salad Dressing Market Outlook, 2023 report, the mayonnaise and salad dressing market of the country has grown with a CAGR of more than 20% and is expected to grow to value more than Rs 800-crore in the forecasted the year 2022-2023.