The software created by PPI Media is now being used by ten of India’s largest newspaper publishers.
ABP publishes the English-language daily newspaper The Telegraph and Anandabazar Patrika, the most popular Bengali daily newspaper with a circulation of 1.2-million copies. There are currently 25 local editions of Anandabazar Patrika.
The fact that the Bengali script and language are supported by Content-X, AdSelf and the integrated alfa Stylo Editor reaffirmed the ABP Group’s decision to use the solutions from northern Germany.
The ABP Group first learned about the practical applications of these solutions by visiting many of PPI Media’s international customers, including the Südkurier in Konstanz, Axel Springer in Berlin, and The Hindu and The Printers Mysore in India.
“We chose PPI Media because we were looking for future-oriented solutions,” said DD Purkayastha, managing director and CEO of the ABP Group.
“Over the past 20 years, we’ve become the market-leading technology partner for Indian media companies. We’re delighted to work with ABP as another strategic partner in this growing market,” says Hauke Berndt, managing director and CEO of PPI Media.
The multi-channel editorial system Content-X will allow the ABP Group to use its print and media channels equally effectively. The media-neutral content recorded in the digital asset management system DC-X, which is already in use at ABP, can now be exploited through various channels with a range of alternative stories. The modern and responsive self-service portal AdSelf lets agencies and users simply and conveniently book classified ads and manage them online. Billing and other transactions are handled by the BackOffice in the company’s SAP system, which works perfectly with AdSelf thanks to its integrated interface.
In addition to the self-service AdSelf portal and the Content-X editorial system, which supports numerous Indian languages and was chosen by more media companies in 2018 than ever before, ppi Media’s planning suite PlanPag will also be introduced for daily newspapers at the ABP Group.