Vishwanath Shetty: Offset, digital to grow together

Q: What is your idea of a perfect print firm in India?
A: A perfect print firm should offer one-stop service. Understanding the design and its perfect execution should be a desired element.

Q: What is the trait you most deplore in our industry?
A: Offering freebies kills the industry. One example of this is processing artwork for free.

Q: What is the trickiest colour that you have had to print? 
A: Shades of cyan and off white.

Q: Which print job or project made you the happiest?
A: The Aptech prospectus that required effects and gimmicky fabrication. 

Q: What do you most value in your customers?
A: Trust; some of them share the most confidential developments within the organisation, especially, the  launch of new products.

Q: What do you prefer?
A: It’s offset and digital printing for me. That is my forte.

Q: What is the greatest strength of your printing firm?
A: The value of commitment. Clients have never had a need to follow up on deadlines.

Q: If you could change one thing about your printing plant, what would it be?
A: Combining the feasibility of digital and offset printing.

Q: If you were to die and come back as a printing press or software or ink, what would it be?
A: I will come back as an advertising expert.

Q: Which print technology is the future? 
A: Offset will stay hand-in-hand with digital.