Test your Packaging IQ - III
08 Dec 2018
The Share A Coke campaign by Coca-Cola which was rolled out in over 80 countries has set a benchmark in package designing and marketing. But, have you ever wondered from which year did Coca-Cola start bottling its product?
In the year 1894, at a candy store in Vicksburg, Mississippi, store-owner Joseph Biedenharn began bottling Coca-Cola to sell, using a common glass bottle called a Hutchinson.
Biedenharn sent a case to Coca-Cola’s owner Asa Griggs Candler. Candler thanked him but took no action as he was more focused on fountain sales.
In the year 1899, two lawyers, Benjamin Thomas and Joseph Whitehead obtained exclusive rights to bottle Coca-Cola across most of the United States for the sum of one dollar. Another lawyer, John Lupton, soon joined their venture.
They sold bottling rights to local entrepreneurs and with their boosted efforts, by 1909, nearly 400 Coca-Cola bottling plants were into operation.
Flex your brain muscles and check how well-versed you are with packaging and brands.
Q. Which was the first commercial product ever to appear on the cover of Time magazine?
A. The Coca‑Cola contour bottle was the first commercial product ever to appear on the cover of Time magazine on it's 15 May 1950 issue.
Q. All of us know that Pantone enables selecting and accurate matching of colours even if the parties are miles or countries apart, but do you know that which colour has been named as the Pantone Colour of the year 2019?
A. Pantone Color Institute, the provider of professional colour standards and digital solutions for the design industry, has announced Pantone 16-1546 as the colour of 2019 and has named it “living coral”.
According to Pantone, just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow Pantone 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.
Q. In September of 2000, Glaxo Wellcome and SmithKline Beecham merged in a USD-75.7 billion deal to become the world's largest drugmaker at that time. GSK is on the cards of another merger this year, in India, can you guess with which company?
A. GSK consumer healthcare and Hindustan Unilever is set to merge in an all-stock deal, expected to be completed in a year. On completion of the merger, HUL’s revenue in the sector of food and refreshments will increase to 27% and it will emerge as India’s largest foods and refreshments business.
Q. Which was the first company to use cardboard boxes as cartons?
A. The first company to use cardboard boxes as cereal cartons was the Kellogg company. The advent of lightweight flaked cereals increased the use of cardboard boxes.
Q. Very few people know that Thermocol is just a commercial name, do you know its actual name and how it was originated?
A. Thermocol is just another name of polystyrene.
In 1951 the researchers of a German company named BASF successfully restructured chemical bonding of polystyrene and developed a substance named stretch polystyrene (also known as expanded polystyrene). This substance was named Thermocol.