Take Five: Beauty products in innovative pack formats

By 08 May 2019

Using Mintel Global New Products Database (GNPD) Mintel's senior analyst Rimpie Panjwani highlights some of India’s recent beauty and personal care launches that retail in innovative packaging formats

ColorBar – The Perfect Spin Lip Balm Spinner

This lip balm comes in a unique fidget spinner pack which features three different flavours–grape, strawberry and peach–in a single pack. The spinner shaped primary pack has three cases with a flip-top cap made from plastic and encloses the three different lip balm flavours. It comes in a litho-printed secondary blister pack.

Lush – Karma Kream Hand and Body Lotion

This lip balm comes in a unique fidget spinner pack which features three different flavours–grape, strawberry and peach–in a single pack. The spinner shaped primary pack has three cases with a flip-top cap made from plastic and encloses the three different lip balm flavours. It comes in a litho-printed secondary blister pack.

Prakrta – Shea Magic Body Oil

This oil is said to be 100% natural and made from an ayurvedic formula containing shea butter, coconut and geranium oil, as well as basil and spearmint. The product, as well as the packaging it comes in, claims to be eco-friendly. The glass bottle features a tamper-evident cap. The secondary pack is a tuck-in unlined board carton printed using the litho process.

TS – Lip Lock Original Lip Balm

This lip balm features a unique formula blended with natural aloe vera oil and is said to provide long-lasting moisture. The primary pack is a twist-up plastic tube, features silk-screen printed design. The product comes in a secondary lip-shaped blister pack with a perforated opening. On a retail shelf, the shape can act as a differentiator for the consumer to understand the end-use of the product.

Kama Ayurveda – Les Jardins d'Inde Manish Arora Pure Rose Water Face & Body Mist

This face and body mist are said to be made with roses found in Kannauj, a region in North India. This product was launched by Kama Ayurveda in collaboration with fashion designer Manish Arora for the Valentines Day 2019. The mist comes in a PET (Polyethylene Terephthalate) bottle with a spray format, and a solid white board carton as the secondary pack. Both the primary and secondary packaging is printed using the litho process and feature gold foil blocking to elevate the design.


Mintel Global New Products Database (GNPD) is committed to delivering the highest quality, detailed data on new product launches in the food, drink, beauty, health, and personal care industries, among others. Mintel GNPD combines local and global expertise in 62 countries and tracks packaging-specific characteristics from products around the world to drive the competitive innovation process. The products featured in this article were selected by Rimpie Panjwani, Senior Beauty & Personal Care Analyst, India, Mintel. For more details, visit www.mintel.com.

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