Srikanth Reddy: R&D is a key distinguishing factor

By 17 Apr 2019

Srikanth Reddy, a student of DOT Institute of Graphic Communications in Mumbai shares his views with the PrintWeek India team.

The print industry urgently needs new approaches. One suggestion you have about what is needed next?
To get a competitive edge, one needs to invest in R&D in order to search for new platforms and start new trends. 

Is there a limit to the technological “fixes”. Should machine manufacturers have a broader approach?
Earlier, we used films and now we use a much sturdier variation of films, which are plates. There should be a break-even in innovations and technological fixes to reap more than just an output.

A packaging or printing or OOH launch which made you go, WOW!
A project on rainwater harvesting in Hyderabad, which consisted of a live 3D water effect on outdoor hoardings.

One packaging-print blunder you spotted in 2019?
I saw one blunder in a pharmaceutical job where one side of the paper was coated while the other side was the normal uncoated surface. Unfortunately, the printing was rendered on the “back-side” rather than on the coated side. Such, mistakes should not be done in the pharmaceutical industry as health concerns are directly involved.

A software trick or a tech app everyone in our industry should know about
CorelDraw has many inbuilt features which are not used by many of the designers. These features can save a lot of time and energy if used appropriately.

A print or packaging factory you visited which blew your brain! Why so?
Dhote Offset Technokrafts. They have a wonderful employee environment, organised job workflow, and the ability to adapt to technological changes.

One book about print or packaging that you have read which is a must read according to you.
Total Quality Management by SK Bhat. This book has all the required quality measures and statistical approaches which can benefit any service or manufacturing industry.


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