Irs 2017 Report


Dainik Jagran, Times of India retain top slots

In the latest IRS report, Dainik Jagran and Times of India have retained top slots among Hindi and English dailies respectively. Dainik Jagran has a total readership...


‘Findings to be seen along with ABC numbers’

The Campaign India Webinar to analyse IRS 2017 saw a spectacular response from the media and marketing fraternity.


Launch of new publications lifts figures

According to the Indian Readership Survey (IRS), 39% of the Indian population (above 12 years of age) read newspapers. The bulk of this new readership has come from...


Vanitha continues to lead regional language magazines

Malayalam fortnightly magazine Vanitha continues to be the largest read regional language magazine in the country with a huge margin, according to the latest readership...


India Today most-read magazine

India Today (English) and India Today (Hindi) have been ranked as the most-read magazines in the IRS 2017 data. The former has a total readership of over 79 lakh,...


Times of India tops English dailies, Hindustan Times second

According to latest readership data for 2017 released by IRS, The Times of India leads English dailies, ahead of the No 2 publication Hindustan Times by a huge margin....


Daily Thanthi, Lokmat rise among regional dailies

Tamil newspaper Daily Thanthi and Marathi daily Lokmat have upset the top order by pushing Malayala Manorama to the No 3 position among regional dailies according...


Dainik Jagran No 1 Hindi dailies

Dainik Jagran retained its No 1 position as the most read Hindi daily of the country across languages, according to latest figures released by IRS 2017. The daily...


IRS 2017: English dailies bow out of the top 10

When the IRS (Indian Readership Survey) was missing in action, India added around 11 crore readers according to the IRS 2017 Report that was unveiled in Mumbai on...


39% of Indians read newspapers: IRS 2017 Report

The printing industry is in safe hands so far as the readership is concerned. This was the key finding of the IRS 2017 report released on 18 January 2018. According...

Latest Poll

PM Modi and the Government has vowed that India will abolish all single-use plastic by 2022. Technically, flexible laminates, tapes, labels, shrink films also are single-use plastics. Is this a viable course of action?