New Delhi-based Colorjet’s new launch Softjet Grand (SG) is the company’s step towards environmental friendly technology. Softjet uses aqueous inks and polyester-based fabrics which can be recycled.
According to Smarth Bansal, brand manager, Colorjet India, “Consumers have now become more aware of the effects that everyday chemicals have on the environment and their own health. This new-found consumer wisdom has led to the demand of more sustainable and eco-friendly solutions. Advertising and promotions are required for the growth of any business but the constant use of such hazardous material can lead to an unhealthy environment and therefore internationally soft signage is now becoming widely popular."