Uflex wins AIMCAL Marketing Excellence Award 2017

The three-dimensional slide to close (STC) zipper bag with a side gusset handle that Uflex manufactured for Samaa Basmati Rice has won the Association of International Metallizers, Coaters & Laminators’ (AIMCAL) Marketing Excellence Award 2017 in food category). The award ceremony was held on the sidelines of AIMCAL’s annual meeting at Orlando, USA on 26 April as a part of International Converting Exposition (ICE) 2017.

29 May 2017 | By Rahul Kumar

The Jury, comprising a team of independent, non-affiliated associates selected from diversified market areas, particularly noted the superior aesthetics and functionalities of the packaging entry by Uflex that makes it stand out and rise above the clutter.

The three-dimensional slide to close (STC) zipper bag with a side gusset handle for rice packaging has a premium matte finish. The pack is rotogravure reverse printed in high definition with 8-10 colours using Toluene Free Poly Urethane Inks for a striking shelf appearance.

The shape of the pack has been designed for optimizing space utilisation on the expensive retail shelf where every square inch counts. The side gusset comes fitted with a handle, further spelling immense ease of carrying for the end-user.

Five distinct panels that comprise the entire pouch offer immense branding opportunities to the marketer on all sides. The transparent side gussets allow the end-users to see the product packed inside that further evokes immense consumer interest at the point of sale (POS) in terms of visual appeal so that they are able to make an informed choice. The side gusset handle in no way occults the branding and offers all round visibility to the package.

Ashok Chaturvedi, chairman and managing director, Uflex, said, “The real verdict about the packaging, particularly in the FMCG space always comes from the end-user. At Uflex, our R&D team works in tandem with the client to come up with packaging designs that evoke a ‘wow’ at the point of sale (POS). An efficient packaging design enhances the overall consumer experience in turn adding value to the business of our clients globally. This is truly gratifying. I am humbled by this conferral by AIMCAL.”
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