Trip 360˚ campaign to collect 10,000 plastic bottles

To preserve the environment and create awareness among people about the harmful effects of plastic, Trip 360˚, an adventure sports service provider powered by Cox & Kings, has launched its second sustainability campaign called Drop the Bottle. The campaign, which ran until 27 September 2017 through the different franchisees and stores of Cox & Kings at 12 locations, hoped to collect 10,000 plastic bottles across the Mumbai-Thane region.

28 Sep 2017 | By Dibyajyoti Sarma

The process of plastic penetration in our eco-system has accelerated at an alarming rate. The non-biodegradable product stays in the environment for more than 700 years. Our oceans are not spared either from plastic pollution that has witnessed irreversible damages to many endangered species. Instances of turtles eating plastic by mistaking it to be a jellyfish and seabirds consuming plastic considering it to be fish eggs are evidently on the rise. As per a recent study, billions of people worldwide are drinking water contaminated by micro-plastic.

To eliminate further plastic pollution that has also caused city floods, Trip 360˚ has been collecting plastic bottles from people through all its franchisees and stores in Mumbai-Thane region. The collected plastic bottles will be put to good use with the help of many NGOs. Besides the bottles being used for watering plants to make a barren land into a forest, the collection will also be used to convert plastic into poly fuel through an eco-friendly process. In its first phase, it is only the bottles being collected whereas it also plans to include other plastic product collection in the near future.

Rohan Prakash, head, Trip 360˚, said, “It is not only the tourist hotspots and the newly discovered places that are witnessing growing plastic pollution but also our cities. Through different campaigns of Nurturing Nature, we wish to create awareness about preserving our locality as well as the pristine world for the future generation. 

With an aim to make India as a global adventure destination, Trip 360˚, besides designing some of the most enthralling adventure itineraries, has been consciously carrying out its sustainability programmes and reiterating its seriousness in the sphere of responsible tourism.

Tags : Waste management;