This year, the publishers training programme will focus on ‘Understanding intellectual property and commercialisation: 360 degrees exploitation of content.’
According to GBO, New Delhi, the publishing industry is going through a revolution in trying to cope up with new-age content-publishing channels. Internet is not a tastemaker anymore but a content-publishing option itself changing the playing field for traditional publishing. When creativity in publishing content is the key to survival, factors such as time, resources and economics are working against it. The surplus supply of content has led to a paradox where no one wants to pay for mediocre content and it’s becoming harder to judge what good content is. Therefore, it becomes important for the content publishers to equip themselves with the strategies for 360° of exploitation of content.
This year’s Publishers Training Programme for Young Professionals is giving its participants a chance to run their own enterprise! The participants will be asked to do a copyright assessment of their backlist and bring two titles which they believe have diverse dissemination potential. They will be divided in groups to do a copyright assessment on the books they choose and will work on a plan to maximise the potential of the existing content. These analyses will be covered under various aspects of product transformation, Intellectual Property rights and data-driven marketing strategies.
For registration, visit http://publisherstraining.com/.