According to Taco Vision, the Cadbury Celebrations' half page advertisement in Hindustan Times' HT Cafe features a met-pet laminated 170 GSM paperboard, which is printed such that it resembled the tin container of Cadbury Celebrations, was produced by them.
“This advertisement was highlighted in pan-India editions of Hindustan Times on 2 August to celebrate the auspicious occasion of Raksha Bandhan,” said Vinit Jadhav, principal graphics and research and development at Taco Visions.
“It is always a challenge to work with newspapers as there are close deadlines. Our previous experience of working with The Hindu and The Times of India helped us to accomplish this job and meet the dead-lines.”
Around the same time last year, Taco Visions produced an advertisement of Volkswagen in metallic print which was featured in pan-India editions of The Hindu and the Times of India on 29 August 2011.
Taco Visions has bagged international awards for its work in lenticular printing. This included the prestigious IAPHC in USA, and the Artistic Lenticular Printing Award 2012 at Drupa. Besides these, an indoor animated lenticular hoarding of 68 feet (width) x 8 feet (height) which was produced for Reliance Group and displayed at Kokilaben Dhirubhai Ambani hospital has been entered in the Limca Book of Records.
T P Pandey, managing director, Taco Visions, said, “Our innovative print solutions give the required boost to the advertisement campaign. We are ready to accept bigger challenges and set greater milestones in the print industry with more campaigns in the pipeline.”