Sunlight drives print

Munich-based Mory & Meier printing company produced an annual report which is powered by sunlight.

22 Jun 2012 | By Rushikesh Aravkar

The content of the report can only be viewed in sunlight.

The solar annual report of a German solar energy provider, Austria Solar was designed by ServicePlan, a Munich-based advertising agency.

ServicePlan said, "We were briefed to develop a remarkable medium, which had to portray Austria Solar as a consistently innovative inter-trade organisation of the Austrian solar industry."

The report was printed using environment-friendly photo chromatic colours which only become visible under UV light and disappear after three minutes without UV exposure. The difficulty was to get a right ratio of colours so as to render the content of the report invisible under artificial light.

The report bagged a Grand Prix in the Design Lions category at Cannes Lions 2012.

The report under artificial light.