The products include Cupforma Ice, a new option for ice-cream packaging; the new and lighter Tambrite cartons for pharmaceutical.
“With the new lower weight Tambrite, we have reduced package weight which in turn generates savings and environmental benefits throughout the supply chain,” said Elina Huopio, specialist for marketing communications at Stora Enso.
It’s the same with the Cupforma Ice. “The lower weight helps cut back on raw materials and spares the environment,” said Huopio.
The Tambrite was tried and tested at Edelmann, which manufactured cartons in three sizes on a high-tech packaging line at Uhlmann at a maximum speed of 300 boxes per minute. The solution is being marketed by Edelmann using the name Valuecase.
The company also announced the winner of its own Recreate Packaging 2014 design competition. German designer Arthur Schmidt has won the first price for his design – Have a nice trip. According to the jury, the moisture-proof primary dose packs of shampoo, shower gel and body lotion are covered by a protective sleeve that offer generous printing space for branding and communication.