Stora Enso introduces a slew of paperboard products at Interpack 2014

13 May 2014

Finland-Swedish paper and paperboard manufacturer Stora Enso has a slew of new options for packagers at the Interpack 2014, all of which aims to lowering weight than usual and making packaging more sustainable.

storaensohuopioandkhandelwalredesigningthefuturewithrenewablepackaging Huopio and Khandelwal - Redesigning the future with renewable packaging

The products include Cupforma Ice, a new option for ice-cream packaging; the new and lighter Tambrite cartons for pharmaceutical.

“With the new lower weight Tambrite, we have reduced package weight which in turn generates savings and environmental benefits throughout the supply chain,” said Elina Huopio, specialist for marketing communications at Stora Enso.

It’s the same with the Cupforma Ice. “The lower weight helps cut back on raw materials and spares the environment,” said Huopio.​

Present at the St​ora Enso stand that had a theme - Redesigning the future with renewable packaging, Sanjeev Khandelwal, director for renewable packaging at Stora Enso’s India branch office, added that a round shaped ice-cream package can also be produced using the Cupforma Ice and is easy to handle. “Unlike plastic cups, which hurt your fingers, paperboard cups for ice-cream packaging look great and are easy to open and close.”
​​According to Khandelwal, both the Tambrite and the Cupforma Ice weight has been lowered from the typically used 250gsm boards to 215gsm and from 350gsm to 290gsm respectively. “We have achieved this without compromising on the packaging performance,” said Khandelwal.

The Tambrite was tried and tested at Edelmann, which manufactured cartons in three sizes on a high-tech packaging line at Uhlmann at a maximum speed of 300 boxes per minute. The solution is being marketed by Edelmann using the name Valuecase.

The company also announced the winner of its own Recreate Packaging 2014 design competition. German designer Arthur Schmidt has won the first price for his design – Have a nice trip. According to the jury, the moisture-proof primary dose packs of shampoo, shower gel and body lotion are covered by a protective sleeve that offer generous printing space for branding and communication.


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