The products include Cupforma Ice, a new option for ice-cream packaging; the new and lighter Tambrite cartons for pharmaceutical.
“With the new lower weight Tambrite, we have reduced package weight which in turn generates savings and environmental benefits throughout the supply chain,” said Elina Huopio, specialist for marketing communications at Stora Enso.
It’s the same with the Cupforma Ice. “The lower weight helps cut back on raw materials and spares the environment,” said Huopio.
Present at the Stora Enso stand that had a theme - Redesigning the future with renewable packaging, Sanjeev Khandelwal
, director for renewable packaging at Stora Enso’s India branch office, added that a round shaped ice-cream package can also be produced using the Cupforma Ice and is easy to handle. “Unlike plastic cups, which hurt your fingers, paperboard cups for ice-cream packaging look great and are easy to open and close.”
According to Khandelwal, both the Tambrite and the Cupforma Ice weight has been lowered from the typically used 250gsm boards to 215gsm and from 350gsm to 290gsm respectively. “We have achieved this without compromising on the packaging performance,” said Khandelwal.
The Tambrite was tried and tested at Edelmann
, which manufactured cartons in three sizes on a high-tech packaging line at Uhlmann at a maximum speed of 300 boxes per minute. The solution is being marketed by Edelmann using the name Valuecase
The company also announced the winner of its own Recreate Packaging 2014 design competition. German designer Arthur Schmidt
has won the first price for his design – Have a nice trip. According to the jury, the moisture-proof primary dose packs of shampoo, shower gel and body lotion are covered by a protective sleeve that offer generous printing space for branding and communication.