Amit Shah, managing director at Spectrum Scan, said, “This experience lounge gives total experience of bazaar which includes kirana shops, paan kiosks, ice-cream parlours, and a supermarket at one go, and so, brands can have a real look and feel of their POP items.
Shah added, “During the recent In-Store Asia, we drove product managers and key customers to Vasai for a plant visit as well as spent time with them at the bazaar. I don’t think it’s an overstatement to say that most people who say they will spend an hour at the Bazaar; end up investing a day to understand the POS items kept there.”
Spectrum Scan, has invested in a intradeck- six-colour + coater (28-inch x 40-inch) Roland press and a new custom-made 5’x10’ thermo-forming machine.
Shah said, “We installed a 5’x10’ thermoforming machine at our new site in Vasai, which predominantly will be used for print and form backlit signage. This will allow us to screen print on PET G acrylic and poly-carbonate on the reverse side and then be thermofoamed. This technology has opened up new markets and opportunities and we are now looking at the next exciting investment.”
Shah is hopeful this product will “change the signage industry in India”.
He said, “This product is highly technical from pre-press to mould-making, we have every process under one roof. It took us two years, to develop this from an idea stage to the final product stage which includes the time taken to manufacture our customised thermoforming machine.
So far Shah hasn’t found any limitation in terms of the type of substrate the press is capable of printing on – as long as the material is "flat and no thicker than 25mm, the machine can handle it.”
Whether its innovative signage for Vodafone and ICICI Bank or new developments for Cadbury's, Shah concludes, brand managers and marketers are beginning to seize on the technology in a big way. Plus the emphasis on new technologies has been truly revolutionary with lots of high-street brands entering the traditional print product POS items.