Sona Commercial ushers festive season with Mast Calendar campaign

The season of festivities which begins with Diwali, extends into the New Year brings with it many opportunities to the application for papers such as invitation cards, greeting cards, packaging and most of all calendars.

According to Sanjay Suneja, managing director of Sona Commercial, when producing designs for such applications, one produced on paper offer actual touch and feel of design, which is not possible when shown on a monitor or screen. “Mast Calendar is a marketing initiative that encourages designers to exhibit their calendar designs on paper in lieu of the screen.”

Print buyers and leading designers frequently use fine paper for premium application such as; calendar, stationary, paper bag, luxury packaging, coffee table books, annual report, cards and invites.  Sona has been a supplier of fine paper for making calendars in the Indian creative landscape. The Kingfisher Calendar, Dabboo Ratnani Calendar, ESPN Calendar, Hyundai India Calendar, Indian Air Force Calendar, Dabur India Calendar, Make My Trip Calendar, Dainik Jagran Calendar, JW Marriot Calendar are some of the premier jobs done by the company.

Suneja said, “Usage of fine paper in calendars is confined to a creamy layer of creative agencies primarily because of lack of awareness and high perceived prices. The Mast Calendar initiative endeavors to address both these concerns by offering our 12 best papers ideally suited for calendar printing. Designers can obtain one or more of our papers and display to their clients the richness of design rendered on these papers. On seeing design renditions on our fine papers, most will agree that the value proposition from richness of print far outstrips the higher cost of paper.”

Users can access Sona’s micro-site www.sonacommercial.com/mastcalendar to requisition FREE printable A3 Sheets for proofing and have the best view of their calendar designs before final print production.