“We are seeing an incredible renaissance in digital printing. People click on what they like, but print what they love. The power of HP’s digital print technologies opens new markets, applications and possibilities for our top customers like Shutterfly,” said Enrique Lores, President, imaging and printing Business, HP.
Shutterfly will use the digital presses for the production of wide range of personalised products and gifts including photo books, calendars, and stationery among other things.
The HP Indigo 12000 Digital press comes in 29-inch format. The new presses will be installed to meet up the high demands during holiday seasons. Shutterfly will deploy HP PrintOS capabilities to drive its full HP Indigo fleet.
Lores added, “Shutterfly leads the market in high-quality photo based printed products and we are incredibly pleased to be part of that success.”
Dwayne Black, senior vice president, chief operations officer, Shutterfly said, “HP Indigo digital presses set the industry standard for quality, and after Shutterfly’s successful HP press installs last year, we’re delighted to complete the second phase of upgrading our printing fleet.”
HP has installed over 500 B2-size presses functioning in 50 countries around the globe.