It was to address the colour issue that Sai Packaging hosted a colour conference on 8 March in Bengaluru. Arvind Shekhar, director (South) at Sai welcomed the more than 120 strong audience which comprised, brand managers, designers and key clients form all over India.
He welcomed the gathering to "this unique event - not just in our company's history - but in the packaging industry as well. Today, we have tried to bring together a group which in many cases faces one common challenge - brand colour reproduction across media."
Later through three presentations by, Satish Nayak of Bodhi, Nitin Apte from Alia and SM Ramprasad from Epson highlighted how advanced colour management has taken the guesswork out of producing accurate files, and the manner in which clients are becoming comfortable with how their printers print.
Sai has invested in it's pre-press system in a drive to achieve standardisation on proofing, viewing, platemaking and production via the ISO 12647-2 UGRA colour certification. As Arvind stated, "When we have ISO 9001 and other certifications for our processes, how come there is nothing for the most critical aspect of our product – colour?"
Arvind said, "It turned out that there is an International Standard – UGRA – Swiss Center for Competency in Printing and Media. Under the guidance of Satish Nayak – we cleared this certification in our third attempt. It helped us move our thinking of printing from an art to a science. It was expensive, difficult but enjoyable."
He concluded, "We went on this path because we are committed to achieving European level of quality with Indian competitiveness."