Rotometrics eases operation with new range of flexible dies

Rotometrics has given its product range of flexible dies a makeover at the recently held Labelexpo Europe. It has rationalised the flexible dies into four Accu-Series, categorising them as: AccuSmart, AccuPrime, AccuStar Ultrafilm and AccuStar Life. All the four series are dedicated to converters, who according to Rotometrics, “value quality, cost and service”.

28 Sep 2013 | By PrintWeek India

One of the biggest challenges Rotometrics faced with many ranges it had in its portfolio was, when it had to put the correct specs in place. “It used to be a cause for concern,” said P Lakshminarayanan, regional sales manager in India for Rotometrics. “With the rationalisation of the series we will now have the correct order to execute and delivering the right tools will not be a problem,” Lakshiminarayanan said. 

The Accu-Series now allows a client to choose the product features that are most important to their individual applications. “The dies are now specific to certain material and is pretty easy for anyone to select it straightaway,” said Lakshminarayanan. While this may result in making possible same day turnaround on all standard layouts in some countries, it remains unchanged for India. “But there is enough savings on time and money consumed at the very initial stage of choosing the dies,” he added.

AccuSmar is designed for standard liners; AccuPrime for face and liner material; AccuStar Ultrafilm for films and liners; and the AccuStar Life for abrasive materials.