Ricoh predicts boom in digital print
The BMPA-Ricoh Print Summit 2014 participants got a dose of digital gyaan when Avijit Mukherjee, COO, Ricoh India, shared his perspective on the digital trends in print.
25 Jan 2014 | By Rahul Kumar
Ricoh predicts boom in digital print
“Earlier, the changes in variable content were limited to commercial printing, but now even packaging has embraced this trend. Customers now expect you to deliver not only hard-copy documents but provide cross-media solutions too. Transpromo will become visible,” he said.
Mukherjee added that with the advent of the digital printing revolution in India, run-lengths and turn-around time are shortening at a fast rate. “The time to market is shrinking. In fact 33% of jobs will have a maximum turn-around time of 24 hours in future,” he claimed.
He also added, “The emergence of web to print solutions in the last few years is conspicuous. Digital printing is economical for shorter runs up to 250 copies in Indian printing scenario. The acceptance of self-publishing has resulted in the growth of businesses based on the 'Books on Demand' model. Personalised photobooks are already making strides and will effectively be the established trend in the future as more and more customers are expecting customised solutions for their print needs.”
He also stressed that in foreseeable future, segmentation of shopfloor will give way to connected print production solutions. “Workflow automation through integration, SAAS and mobile driven technology, and interactivity—which is becoming the new norm—will be critical part of any successful print business enterprise which aims to tap new opportunities emerging in the market,” he said.
He concluded, by retierating a statement he made at Romancing Print on 15 January in Delhi, “If you are prepared there is opportunity for you; otherwise, risks always linger around.”
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